Understand Your Audience
SMS is an underutilized channel by B2B marketers. It’s critical to understand your audience before jumping in. If you start with something simple and highly relevant, such as a reminder to log in for a person who has signed up for a webinar, you’ll build the trust needed to be successful with this highly intrusive and intimate channel. – Robert Finlayson, Bold Marketing and Communications
Check out other contributed articles and content by Bold team members in major news outlets.
