Revitalize your marketing approach with generative AI to stay ahead in today's competitive landscape.
The Gist
- The AI advantage. Generative AI tools enable a small team of marketers to compete effectively with larger, better resourced competitors.
- Key strategies. Five key strategies should be employed to build or remake an effective marketing capability in the age of AI, including adherence to basic marketing principles.
- Operator required. AI does not eliminate the need for experienced and creative marketing professionals to operate the AI tools
Check out other contributed articles and content by Bold team members in major news outlets.
